As-salamu Aleiykum, my halal creator friend 😊

This past Saturday, I held the first paid offering for the Muslim Creators brand: The Intentional Creator Workshop.

It was a resounding success

To be honest with you though, financially, I didn’t make enough to even cover the cost of past Skool subscription costs (I pay 99 USD monthly to keep the community open—yes, even though it’s in pre-launch).

So, how was is that a "resounding success", Redim? 🤔

Well, two ways.

1) Those who joined gave fantastic feedback and as a result, are already making changes which I know will have massive impact on their creator businesses in sha Allah.

2) It helped me personally get clear on my own mission—or, intention—moving forward. Namely, I want to host more events like that, because...

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I LOVE the live format

But my own plans aside, in the workshop, I explained a bit about my own history as a creator (and one of my biggest mistakes).

What is that mistake you ask?

Changing niches so many flippin times 🙈 here's a (non-exhaustive) list of the niches I've dabbled in:

• Print-on-demand apparel

• Selling instrumental music (pre-Islam)

• Dropshipping

• Freelance web design

• Personal development coaching

• ”Traditional” e-commerce

• Coding my own apps

• Weight loss coaching

• Podcasting

NOTHING STUCK

Why? Because I never gave any of these ideas enough time or commitment to actually succeed.

Can you relate? If you can, listen, it’s not your fault.

There’s one major thing I didn’t understand about picking a niche back then, and if I knew it, everything would have been easier.

Here me out.

Firstly, what even is a niche?

It’s simple.

Niche = group of people + problem you help them solve.

And it’s the first part of that which I didn’t value.

Who are you serving?

To pick a niche you can succeed in long term, above all, you need to first dedicate yourself to a group of people.

A group of people you care about. A group of people who are facing a problem that genuinely annoys or frustrates you. A group of people you want to serve.

Honestly, that's why I started this business.

Because I want to meet other Muslim entrepreneurs who value the things I value: family, deen, health—and serve them.

One other thing in case you're like me (worrying about all the opportunities you'll miss by niching down), remember this.

You don’t have to solve only one problem for that group of people, but it should look like you do.

Huh? What do I mean?

What you market yourself as, and what you sell are two different things.

Your marketing needs to be focused, so it attracts the people you’re looking to serve.

But once you have an active audience, you can offer anything beneficial to them, because they trust you—because, you decided to serve them and only them.

Ok, that's a wrap for today.

Talk again tomorrow in sha Allah.

P.S.

The Muslim Creators community is getting a lot more of my attention soon. If you're a member, hit reply and let me know what you would benefit from most.

P.P.S.

If you're not a member, apply here 👇

​https://www.skool.com/muslimcreators/about​

Join now while it's free—pricing will be introduced soon.

(Active founding members retain free lifetime access).