Muslim Creators Member Mina recently said:

“I feel like I picked a niche too soon. I love the homeschool community and talking about homeschooling Educating Muslim children is not only homeschool though.

…trying to fit everything I like to talk about under that one umbrella feels limiting…”

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Mina’s dilemma is one I’ve personally faced before: the fear of being boxed in by your niche, especially when you’re bursting with ideas (that seem irrelevant).

So, she booked a 1:1 brand clarity call with me (offered as part of onboarding in the Muslim Creators Skool group), and we uncovered a few things.

First, I reminded her what she already knew.

There’s no one way to teach homeschooling. She gets to teach it her way—which is why she picked this niche in the first place.

Mina explained to me that she’s been doing this for 25 years, and is passionate about homeschooling moving beyond just secular academics.

When she started, it was mainly Christian resources available.

Now, she envisions Muslim families integrating more Qur’an, Islam, and Islamic literature into their children’s education.

And you know what?

Ma shā Allah. What a fantastic goal.

Just like homeschooling approaches vary, the same applies to content.

You can talk about anything you want—as long as it connects back to the problem you’re helping solve.

Let’s break this down.

First, let’s define what a niche even is. It’s simple:

Specific person + Specific problem you solve =

Your Niche

So, your intention should be to serve, by helping solve problems that are worth solving, for a specific person or group of people.

But what sets you apart is the specific way you decide to do that.

That’s why the best ‘specific person’ whose problems you could solve is yourself, or your past self.

That way, you bring knowledge, experience and insights that nobody else can replicate.

So if there’s a topic you want to talk about because you find it interesting, then your niche probably would too—but you have to make it relevant and interesting to them.

That’s where the skill of writing comes in.

Here’s the "ARC" framework I shared with Mina (which I personally use in all my own emails): Anecdote, Reflection, Call-to-Action.

* Anecdote: Start with a story (or an idea).

* Reflection: What’s the takeaway?

* Call-to-Action: Tie it back by telling your audience how to buy what you sell.

When your messaging follows this “ARC”, you can write about whatever you want.

Because any story or topic of interest can be tied back to your niche.

You just have to get creative.

This is a big part of what you’ll learn in Intentional Creator Blueprint.

Remember this.

Whether it’s your content or anything you’re trying to do in life—the following applies:

Everything is created twice.

First with intention, then in reality.

To become a more thoughtful creator and get access to Intentional Creator Blueprint when it comes out, make sure to join the community.

Free access is limited to the first 100 active members (I’m deleting inactive members soon—quality > quantity).

Access here:

​https://www.skool.com/muslimcreators​

As salamu aleiykum wa rahmatullahi wa barakatuh 😊

—Redim